Introduction to Performance Marketing | San Francisco

About this workshop

Performance marketing is an emerging practice of generating customer acquisition or sales using highly targeted marketing tactics and channels. For those that want to be in the 1% of their field, this practice is for those who are willing to not settle for the status quo. Plan to learn game-changing skills such as:

• Rules to set up a landing page that converts like crazy
• Building a foundational SEO base
• Google Adwords and Facebook Ads essentials
• Using Google Analytics like a mad data scientist
• Building a "bullseye marketing framework" to test, learn and grow rapidly

Takeaways

• Learn new and unique approaches to growing your brand efficiently and quickly
• Create an actionable strategy to implement immediately for measurable growth
• Source a methodology for setting up your foundational marketing platform

Prereqs & Preparation

Please bring a laptop to class. It is recommended, but not required, that you have an account for Google Analytics, Google Adwords, and Facebook Ads.