Introduction to Paid Marketing

Boston campuses

GA Boston
125 Summer Street 13th Floor
Boston MA 02110

Past Locations for this Workshop

Introduction to Paid Marketing

Boston

Boston campuses

GA Boston
125 Summer Street 13th Floor
Boston MA 02110

Past Locations for this Workshop

About this workshop

Marketing has arguably changed more than any other industry in the past 20 years. Many companies now utilize social media marketing strategies without paying anything. But paid marketing — when done right — is still the best way to effectively promote your business. In this class, you’ll get an overview of the current paid digital advertising space and learn strategies and tactics to make paid marketing viable for your business. You’ll do a channel-by-channel breakdown of each strategy, outline each platform’s advantages and disadvantages, go over what tools/resources are available for marketers online, and leave with a digital campaign creation framework and guide to selecting the best channel for your marketing goals.

Takeaways

  • Understand the different online advertising platforms available and in what context they work best.
  • Learn how to acquire new customers and retain current customers through Facebook, Twitter, AdWords and LinkedIn advertising
  • Learn what KPIs (LTV, CPC, CMP, CTR, CPA, ROAS) are important and how to measure them
  • Develop a strategy for making paid digital marketing a viable channel for your business
  • Learn practical action items that can be implemented in 48 hrs

Prereqs & Preparation

Students should have a willingness to learn and ask questions.

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