Introduction to Paid Marketing

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Introduction to Paid Marketing

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

Marketing has arguably changed more than any other industry in the past 20 years. Many companies now utilize social media marketing strategies without paying anything. But paid marketing — when done right — is still the best way to effectively promote your business. In this class, you’ll get an overview of the current paid digital advertising space and learn strategies and tactics to make paid marketing viable for your business. You’ll do a channel-by-channel breakdown of each strategy, outline each platform’s advantages and disadvantages, go over what tools/resources are available for marketers online, and leave with a digital campaign creation framework and guide to selecting the best channel for your marketing goals.

Takeaways

  • Understand the different online advertising platforms available and in what context they work best.
  • Learn how to acquire new customers and retain current customers through Facebook, Twitter, AdWords and LinkedIn advertising
  • Learn what KPIs (LTV, CPC, CMP, CTR, CPA, ROAS) are important and how to measure them
  • Develop a strategy for making paid digital marketing a viable channel for your business
  • Learn practical action items that can be implemented in 48 hrs

Prereqs & Preparation

Students should have a willingness to learn and ask questions.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.