Introduction to Lean Startup | Online
About this event
Most startups or initiatives within larger companies fail. The Lean Startup methodology helps product managers validate their ideas within a timeframe of days or weeks, as opposed to the current norm of months and years.
You are full of ideas, but don’t know which one to work on? Or maybe you have just one brilliant idea and want to figure out what to do next? This class will introduce you to the lean startup concept and supporting tools, backed by real world case studies and hands on activities.
Launching a new startup or an initiative within a large corporation has always been a bit of a game chance. You write a business plan, pitch it to investors, assemble a team, introduce a product, and finally start selling as much as you can. Somewhere in this sequence of events, things will probably fall through.
Research by Harvard Business School’s Shikhar Ghosh shows: 75% of all start-ups fail. On a more corporate level, a study from KPMG reported that a staggering 86% of projects didn’t nearly add as much value as expected.
The Lean Startup methodology advocates experimentation over elaborate planning, customer feedback over intuition, data over opinion, and iterative design over traditional 'big bang' design and development up front. Today, start-ups, large companies, and everything between are embracing concepts such as 'minimum viable product’, rapid prototyping, and iterative development to radically improve the likelihood of success (or failure) within the shortest possible time.
Takeaways
- You will have an overview of the lean startup methodology supported by real-world case studies and short activities
- You will learn what a hypothesis is and define a good one
- You will learn what a vanity metric is and how to track real progress
Prereqs & Preparation
There are no prerequisites, please come with an open mind, a pen, and a notepad!
This course is intended for startup founders, team members (this includes corporate startups and new ventures), project managers, product managers, product owners, designers, developers and marketers. In essence, everyone who deals with a high degree of uncertainty in their jobs can benefit from the introduced principles and techniques.
