Introduction to Innovation Strategy | Melbourne

About this event

This free lightning workshop is part of Future Assembly Conference 2015 and you must hold a conference pass to attend. To find out more about Future Assembly, purchase tickets, and register for free events and classes like this one check out their website here

Consider yourself an innovator with great ideas for a product, service or solution to a problem? Want to understand how to "break into" the market and become a success?

In this class we will dissect what innovation is and how it can be viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Innovation can be accomplished through more effective products, processes, services, technologies, or ideas that are readily available to society.

Topics covered in this class will be supported by case studies and specific examples of innovations that were very successful or completely screwed up.