Introduction to Growth Hacking

Past Locations for this Class

Introduction to Growth Hacking

Past Locations for this Class

About this class

What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?

In this session we'll explore why Growth Hacking has become one of the biggest buzz terms and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.

We'll look at a variety of different growth hacks, tips and tricks that cleverly utilize data, technology and behavioral science across acquisition, conversion, retention, advocacy and the product.

This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.


In this class, students will learn:

  • growth hacking and its origins
  • a range of growth hacking tips and tricks to be applied to your business
  • know-how to create and apply the growth Hacking cycle and funnel
  • what 3rd party tools to use and when
  • how to plan and execute speedy testing to validate decision making

This is a beginners course for people interested in finding out more about growth hacking and how it might be relevant to their business. No coding skills necessary.

Prereqs & Preparation

This is a beginner class aimed at people who understand the importance of data but don’t necessarily know where to start or have gotten stuck.

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