Introduction to Growth Hacking | Online

About this workshop

What is growth hacking? Is it an alternative to marketing? Is it just a buzzword? Is it even legal?

In this workshop we will explore why Growth Hacking has become so popular - and just exactly what it entails. We'll look at a variety of different growth hacks that utilise data, technology and behavioural science across all stages in the customer lifecycle, and we’ll learn how a number of highly successful startups growth hacked their way to success. This class will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.

Takeaways

In this class, students will learn:

• growth hacking and its origins
• which hacks to use at different points in the customer cycle, and which tools help boost their efforts
• know-how to create and apply the growth Hacking cycle and funnel
• what 3rd party tools to use and when
• how to plan and execute speedy testing to optimise growth

This is a beginners course for people interested in finding out more about growth hacking and how it might be relevant to their business. No coding skills necessary.

Prereqs & Preparation

This is a beginner class for people interested in finding out more about growth hacking and how it might be relevant to their business. An understanding of the importance of data is useful, but no coding skills are necessary.