Introduction to Google Analytics
28

Monday, 28 August

6:30 9:30 pm EDT

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

Introduction to Google Analytics

Tim Lowden Photo


Digital Analytics Program Manager

28

Monday, 28 August

6:30 9:30 pm EDT

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

About This Class

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, dashboards and automated alerts
  • Learn to identify exceptions and surface actionable insights

Prereqs & Preparation

This workshop is designed for anyone interested in harnessing the power of Google Analytics to make better business decisions. No prior knowledge or experience is required.

What to bring to class: All students must bring their own laptop. Please also have Google Analytics accessible on your computer. Each student should visit this webpage and click the link that says "Access Demo Account." We'll be using that data for demonstration in class.

About the Instructor

Tim Lowden Photo

Digital Analytics Program Manager

Tim Lowden manages an aggregated web analytics program that records over 2 billion pageviews on more than 5,000 websites each month. He oversees customer support, training, implementation, and troubleshooting for over 2,000 Google Analytics users who use the data to optimize content and improve their websites for the end-user.

Tim has been part of teams that have been awarded the Harvard Innovations in American Government Award and the Walter Gellhorn Innovation Award. In 2016, he was named to LinkedIn's "Next Wave," cited as one of ten under-35 "stars changing how government and policy works." Prior to his government service, he worked at the UN's International Labour Organization. He is a Returned Peace Corps Volunteer who served in Morocco, and holds degrees from SUNY Buffalo and the George Washington University.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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