Introduction to Google Analytics Workshop | April 17
Ian Howie
Growth Marketing Consultant,
AdGrow.com
About This Workshop
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.
In order to be prepared for this class, please make sure you have the below set up beforehand:
- Have the Google Chrome Web Browser installed on your computer (https://www.google.com/chrome/browser/desktop/index.html)
- Sign up for a Google Demo Account (https://analytics.google.com/analytics/web/demoAccount)
- Bookmark this worksheet.
Takeaways
- Learn the basic setup, navigation, and interface of Google Analytics
- Get acquainted with basic terminology and mathematical formulas to understand key metrics
- Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
- Understand how to track goals and goal funnels
- Learn to identify exceptions and surface actionable insights
Preparation
- This class is taken completely online via Zoom.
- Class set up information will be emailed on the day of the class.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.
NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class. Participants are also encouraged to download and save any shared materials during class for later reference.
About the Instructor
Ian Howie
Growth Marketing Consultant,
AdGrow.com
Ian is a Growth Marketer with over 18 years worth of experience in Search, Digital Analytics and Online Conversion.
Ian has worked with a full range of clients and verticals, including: Vodafone, Standard Life, BMW, Argos, Burberry, Haymarket, Procter & Gamble, Amnesty International, National Geographic, Wicks, and EDF Energy to name just a few.
Ian has been a guest at Google's HQ in Mountain View and has attended super secret Google partner conferences.
Ian has been a contributor to the Wordtracker Academy and had published two Wordtracker books on Google AdWords (Google AdWords PPC Masterclass and PPC Basics).
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
