Introduction to Digital Marketing
9

Monday, 9 January

6:30 8:30 pm EST

GA Boston

125 Summer Street
Boston , MA 02110
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

Introduction to Digital Marketing

Ryan Kelly Photo


Director of Growth Marketing and Marketing Operations , Nanigans

9

Monday, 9 January

6:30 8:30 pm EST

GA Boston

125 Summer Street
Boston , MA 02110
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

About This Class

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital—from retail to brands and agencies.

This class will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts and metrics. Learn the available marketing platforms and tactics for tracking and optimizing campaigns, grasp online marketing basics, and get your head around the technical jargon to determine how and where your business fits into the digital world.

Takeaways

  • Digital marketing techniques—from search engine marketing, to affiliate marketing and community outreach
  • Marketing principles: how to test, optimize, refine, repeat CPC, CPM, CPA, CTR. Plus, how to measure these metrics and what they mean for your business
  • The targeting opportunities on various search and social channels
  • The tools at your disposal to run effective digital marketing campaigns

Prereqs & Preparation

None - this class is meant to be an introductory survey lecture of the field.

About the Instructor

Ryan Kelly Photo

Director of Growth Marketing and Marketing Operations ,
Nanigans

Ryan is a data-driven growth marketer and former attorney. In his current role at Nanigans, Facebook’s leading marketing partner, he drives the company’s lead generation and new business goals by building, managing and executing paid acquisition, account based marketing campaigns, and other growth initiatives. Before Nanigans, Ryan was on the founding team at Bridj an app based pop-up mass transit network where he oversaw all areas of marketing, including: budgeting, drafting and executing on a localized playbook that fueled roll-outs to new markets, testing and optimizing digital and on-the-ground strategies for user acquisition and retention.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.