Introduction to Digital Marketing at the Boston Public Library | Boston

About this workshop

This fall the Boston Public Library will open its doors to General Assembly on the 3rd Monday of each month. We will host some of our most popular classes on Digital Marketing at the Central Library’s Commonwealth Salon to give you the practical, hands-on training you need to pursue work you love.

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital—from retail to brands and agencies. This class will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts and metrics. Learn the available marketing platforms and tactics for tracking and optimizing campaigns, grasp online marketing basics, and get your head around the technical jargon to determine how and where your business fits into the digital world.