Introduction to Content Strategy
8

Thursday, 8 December

6:30 9 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

Introduction to Content Strategy

Andy Raskin Photo


Strategic Messaging & Positioning and Acting CMO

8

Thursday, 8 December

6:30 9 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Class

Now every company is a media company. Instead of paying PR firms to beg reporters to publish your message, you can publish it yourself — as articles, books, videos, infographics, webcasts, podcasts and more. In the new world of content marketing, content strategy is the emerging discipline of aligning editorial with strategic business goals. In the class we'll explore the foundations of an effective content strategy, including editorial design, target audience definition, idea generation, and success metrics.

Takeaways

By the end of this class, you'll be able to:

  • Craft target audience personas that inspire great content
  • Build a strategic editorial calendar
  • Map content to a buyer/audience journey
  • "Feed the beast" with new content ideas
  • Calculate whether one piece of content is more successful than another

Prereqs & Preparation

None.

About the Instructor

Andy Raskin Photo

Strategic Messaging & Positioning and Acting CMO

Andy helps CEOs and their leadership teams align around a strategic story — to power sales, marketing, fundraising, product and recruiting. His clients include teams backed by Andreessen Horowitz, NEA, First Round Capital, and other top venture investors. Previously, Andy held senior marketing positions at Skype, Mashery (acquired by Intel) and 500friends (acquired by Merkle). Andy's personal stories have appeared on NPR’s This American Life and All Things Considered, and in The New York Times, Wired, Inc. and Gourmet. He holds an MBA from the Wharton School and a BS in computer science from Yale.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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