Introduction to Content Strategy | San Francisco
About this class
Now every company is a media company. Instead of paying PR firms to beg reporters to publish your message, you can publish it yourself — as articles, books, videos, infographics, webcasts, podcasts and more. In the new world of content marketing, content strategy is the emerging discipline of aligning editorial with strategic business goals. In the class we'll explore the foundations of an effective content strategy, including editorial design, target audience definition, idea generation, and success metrics.
Takeaways
By the end of this class, you'll be able to:
- Craft target audience personas that inspire great content
- Build a strategic editorial calendar
- Map content to a buyer/audience journey
- "Feed the beast" with new content ideas
- Calculate whether one piece of content is more successful than another