Introduction to Content Strategy

San Francisco campuses

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

GA San Jose, WeWork
75 E Santa Clara Street
San Jose CA 95113

Past Locations for this Class

Introduction to Content Strategy

San Francisco

San Francisco campuses

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

GA San Jose, WeWork
75 E Santa Clara Street
San Jose CA 95113

Past Locations for this Class

About this class

Now every company is a media company. Instead of paying PR firms to beg reporters to publish your message, you can publish it yourself — as articles, books, videos, infographics, webcasts, podcasts and more. In the new world of content marketing, content strategy is the emerging discipline of aligning editorial with strategic business goals. In the class we'll explore the foundations of an effective content strategy, including editorial design, target audience definition, idea generation, and success metrics.

Takeaways

By the end of this class, you'll be able to:

  • Craft target audience personas that inspire great content
  • Build a strategic editorial calendar
  • Map content to a buyer/audience journey
  • "Feed the beast" with new content ideas
  • Calculate whether one piece of content is more successful than another

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