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Developing mobile apps isn’t just for the technically-inclined anymore. Whether it’s keeping your brand top of mind with consumers, improving the sales process or mobilizing your donor base, this class will help you translate your idea into a testable wireframe prototype. Along the way, we’ll walk you through the all-important front-end thinking that will help you create a better app – avoiding the fate of 90% of the apps currently out there that are abandoned within a year. We’ll introduce you the stuff to do before your app launches – naming, setting up pre-launch essentials, what to build into your app so it performs beautifully. We won’t teach you how to code, but we’ll tell you how to teach yourself, set up a developer account with Apple and get your app into the App Store and out to family, friends and co-workers.
Clear definition of your app’s mission purpose – what it’s going to do, who it’s going to appeal to, concrete problem(s) it’s going to solve, how its going to make the user’s life better
Understanding the differences between iOS, Android and Windows Phone 8 – determining which platform works best for your app
Learn how to get started with the App Store and Google Play – optimizing the visibility and uptake of your app with the right title, keywords, description, copy, icons, screenshots and videos; encouraging positive reviews
Review resources for learning basic programming and teaching yourself how to code
Understand how to leverage the development community and time-saving resources to get your app to market as quickly as possible
Learn how to promote, distribute and market your app
Explore ways to make money on your app
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