Introduction to Account-Based Marketing

London campuses

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

Introduction to Account-Based Marketing

London

London campuses

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

About this workshop

Lead generation marketing has been a strategy utilised for businesses to build awareness and drive revenue for the past decade. Today B2B marketers struggle to get their message in front of the right audience since people see around 285 pieces of content on social networks and receive close to 212 emails per-day.

Marketers need to start implementing a more customised account-based approach or they will struggle to hit targets. With our 2-hour workshop, you’ll learn how to create and implement an account based marketing strategy to ensure your brand can break through the noise to increase revenue.

Takeaways

  • Understanding the difference between lead generation vs account-based marketing
  • The process for account-based marketing
  • Metrics for an account based marketing strategy
  • How to implement an account based marketing strategy

Prereqs & Preparation

This class would benefit anyone looking to grow their marketing knowledge or shift current strategies to impact business goals.

You should be prepared to work in a team and start designing the skeleton of your first Account Based Marketing plan.

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