Introduction in Digital Marketing Return on Investment

Houston Campus

GA Houston
1301 Fannin St, Floor 21
Houston TX 77002

Past Locations for this Workshop

Introduction in Digital Marketing Return on Investment | Houston

14
Attend the next event on Tuesday, 14 January.

Houston Campus

GA Houston
1301 Fannin St, Floor 21
Houston TX 77002

Past Locations for this Workshop

About this workshop

Stumped on measuring the value and ROI of digital marketing in your marketing plan? Digital Marketing is a powerful tool and the marketing muscle of many communication strategies, however, knowing how to track your digital impact can be a challenge. Understanding how to effectively tweak and measure digital marketing performance to optimise your return on investment can be the key differentiator between a successful campaign and lost marketing dollars.

Takeaways

  • How companies and brands evaluate what is most important to them when evaluating digital marketing ROI
  • What analytics and metrics matter and which don't
  • Why digital marketing ROI cannot be evaluated with numbers and stats in some situations

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