Intro to Writing for Social Media | Hong Kong

About this class

Marketers and managers now realise the need to invest in social marketing. But even if they understand how it works, or why it is useful, most companies can’t afford to have an agency develop content for them.

Starting with a quick overview of social and how it works, the class will cover best practices including tone, use of language, managing content development, hashtags and key messages. Finally, the class will look at ways to be interesting when the message or product is boring (or you’re bored), how to be interactive, getting to know the audience and finding new inspiration.

Takeaways

• Be better equipped at putting together social messages, even if not a skilled writer • Find and manage an appropriate tone of voice for the product and brand • Learn best practices such as using hashtags, how to use language and how to manage different platforms • Manage content and deliver key messages • Find ways of inspiring new ideas and keeping even boring topics more interesting

Prereqs & Preparation

• Be comfortable writing short texts in English
• Has at least surfed Facebook if not Twitter, Instagram etc
• Please bring a screenshot of your favourite social media post and be prepared to tell us why