Intro to Google Ads
12

Thursday, 12 December

6 8:30 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

Intro to Google Ads | December 12

Heidi Massey Photo


Chief Connector and Community Builder, CommunityConnective

12

Thursday, 12 December

6 8:30 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

About This Class

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Participants will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

Takeaways

  • Define key advantages to creating a Google ad campaign.
  • Explain the difference in volume between low and high intent search campaigns.
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.

Preparation

  • Please bring a laptop, pencil, and paper.

About the Instructor

Heidi Massey Photo

Chief Connector and Community Builder,
CommunityConnective

Heidi Massey is a freelance consultant through her company CommunityConnective. As a passionate connector, Heidi works with businesses and nonprofits, helping them to connect with their targeted audiences in digital spaces. She does this by working with her clients to create effective digital marketing and website strategies, and utilizing Google Ads and Facebook ads to increase sales and brand awareness for clients. Heidi is an ardent believer in the importance and value of data and Google Analytics, and has taught hundreds of people how to harness the magic of Google Analytics for their business or nonprofit.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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