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See the strategies that drive today’s biggest brands.
Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:
Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing workshop.
Digital Marketing Expert-in-Residence,
Terry Rice is a Digital Marketing trainer and business coach based in Brooklyn. His previous experience includes helping clients achieve their marketing goals while working at Adobe and Facebook.
Terry has been been a featured speaker at industry events including Social Media Week and SXSW. He's also a VIP contributor and Digital Marketing Expert-in-Residence for Entrepreneur magazine.
As the founder of Terry Rice Consulting, he helps clients identify the audiences, platforms and tactics aligned with efficiently reaching their desired campaign and growth goals. During his career, he’s consulted hundreds of organizations including Walmart, Bonobos, Warby Parker, Revlon and BarkBox. In addition to working with established businesses, he also serves as a startup mentor at organizations including Techstars and the New York University Entrepreneurial Institute.
Terry holds an MBA from the University at Buffalo with a dual concentration in Marketing and Management Consulting. His areas of focus include Social Media, Campaign Planning & Optimization and Strategic Business Coaching.
In recognition of his exemplary service in the classroom, Terry has been selected as a member of General Assembly's Distinguished Faculty program.
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