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    Intro to Digital Marketing at Big & Tiny

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    Intro to Digital Marketing at Big & Tiny | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    About this event

    See the strategies that drive today’s biggest brands.

    Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

    • Break down the components of a digital marketing campaign.
    • Survey today’s digital marketing landscape and its career opportunities.
    • Learn to approach a marketing campaign by identifying your objectives first.
    • Get hands-on practice identifying key performance indicators (KPIs).
    • This month we're taking this free class to The Riveter Marina Del Rey! All members and non-members are welcome.

      Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing workshop.

    Prereqs & Preparation

    Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k

    KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o

    Data: https://generalassembly.wistia.com/medias/yw8lgn96nu

    Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2

    Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

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