Intro to Design Research & User Interviewing | Los Angeles

About this class

You have an idea you think will change the world, but how do you know if you are solving the right problem? Design research will help you uncover valuable customer insights that will take your product to the next level and ensure your designs resonate with your audience. In this class, you will gain a basic understanding of how design research works and leave with an arsenal of tools that you can immediately begin to put into practice.

We will cover how to create a research plan, how to recruit for research participants and how to conduct user interviews in a way that uncovers powerful insights into your customers' goals and behaviors.

Takeaways

• Understand the purpose of design research and how it is used in product development
• Familiarity with different research methods and tools
• A toolkit for designing a basic usability study
• User interviewing skills and best practices
• Techniques for synthesizing data into research findings and insights
• Translating insights into actionable design decisions

Prereqs & Preparation

No pre-requisites, please bring mobile phone