Intro to Content Strategy
23

Monday, 23 November

8 11 pm EST

GA Boston (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Intro to Content Strategy | November 23

Adam Rogers Photo


Content Marketing Strategist , Shopify

23

Monday, 23 November

8 11 pm EST

GA Boston (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Workshop


The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having.

A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to connect with people in a meaningful way. In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics. You'll leave knowing how to lay the foundation for creating content and how to activate across digital channels.


The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • How to create a thematic strategy and the approach to digital storytelling
  • A beginning look at assigning and assessing channels & formats
  • Initial guide to defining KPIs and how to measure success

Preparation

  • Participants should come prepared with 2-3 examples of content (social media posts, blog posts, videos etc.) they like from brands, editorial sites, people etc.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket

About the Instructor

Adam Rogers Photo

Content Marketing Strategist ,
Shopify

Adam Rogers is a content marketing strategist currently at Shopify, where he runs creation and execution of go to market content strategy for various projects and integrated campaigns.

Adam has spent the last 5 years building content strategies for brands to craft engaging content, drive qualified leads, and increase their marketing reach. His writing has been published on top SaaS sites and has attracted the attention of marketing all-stars like Sean Ellis. He is also the host and producer of the Boston Content Podcast, where has interviewed guests from various industries including the likes of Seth Godin.

Outside of marketing he is a lover of guitars, music, books, and his wife.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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