Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.
Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.
Clients often ask digital agencies to help them transform and manage websites full of thousands of articles, images, and videos. From the selection and cataloging process, all the way through creation and publication, content strategists are responsible for diving deep into what their clients can create, and determining the best way to organize and present all pieces of the content puzzle.
In this talk, we’ll discuss what Content Strategy is, why it's important, and how businesses can benefit from bringing content strategists into the process early & often.