Intermediate App Marketing | Online
About this class
Building a great product is not enough. While you might think you are building the next Flappy Bird or Tinder, releasing your app to the App/Play Store is not enough to ensure success. In fact, without designing and budgeting for a solid marketing strategy to standout in a crowded app marketplace you almost guarantee failure.
By focusing on marketing strategies alongside product development, you can ensure your app gets noticed and increases the chances of it turning a profit.
This class will build on the earlier Part 1 - Introduction class to give you further understanding of app marketing pre launch, launch, and post launch with the actionable strategies to develop and execute sustainable mobile app marketing plans to continue to engage users and develop great user experiences.
Takeaways
- Further understanding of app marketing terms, technologies and platforms
- Sophisticated pre-launch, launch and post-launch strategies
- Understanding user experience and the part it plays in marketing
- Analytics, App Store Optimisation and keyword targeting
