Since its launch in 2010, Instagram has grown to be the most powerful storytelling and community platform, engaging users more than any other social platform. Yet brand success on Instagram is defined very differently from traditional media and even other social channels – it demands strong and frequent content and an astute understanding of community and relationship building.
This master class aims to help small businesses and brands with big ambitions to define a best practice Instagram content + community strategy and better understand how to build a strong presence through sharp content and community engagement.
During the 6-hour class, instructors Edward Barnieh and Jocelyn Liipfert will work closely with attendees to:
- Understand best practice Instagram strategic theory through real-world examples focused on content and community development
- Get hands-on, in situ Instagram photography guidance based on the content principles they have learned
- Define and craft their own Instagram strategy, ready for implementation
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