Innovation through Human-Centered Design Thinking | Philadelphia
About this event
This session is part of GA's Building Your Own Brand X Prioritizing The Objective 2-day Conference series, of free workshops, and panel discussions. Check out the full lineup here.
In the face of widespread disruption, it’s more important than ever for existing organizations to innovate at a fast pace. Design thinking, a human-centered, empathy-driven process, offers a proven approach to uncovering innovative business opportunities. This design thinking event will introduce key design thinking concepts through a brief presentation and a hands-on exercise.
At the end of the workshop, participants will better understand how design thinking can be applied to businesses to drive transformation within financial services.
Takeaways
In this class, students will:
- Understand design thinking methodologies and how they apply across industries
- Develop strategies to increase empathy with customers to best understand user needs
- Embrace “dirty” brainstorming to cast a wide net on possible solutions to the user’s problem
- Learn to rapidly prototype solutions for user testing and iterate through the prototype-test cycle