Influencing Through Data Analytics | Boston

About this event

Consumers are constantly influenced through digital media, social media, advertisements and more. It’s no secret that with the rise of social media, influencer culture quickly became one of the top industries. The authentic, trustworthy, word-of-mouth power of influencers is unmatched.

During this session, we’ll uncover the ways influencers connect with their audience through data analytics. We’ll discuss the definition of success, from outputs - impressions, reach, engagement to outcomes - brand reputation, loyalty and coverage.

Takeaways

• Discover digital marketing strategies from industry leaders
• Learn how to utilize social media analytics
• Understand influencer metrics in-depth