Influence: Tapping Into The Power Of Instagram Influencers To Grow A Brand | Online

About this event

Join General Assembly and social media agency McLernon & Co. to discuss the exciting and emerging world of INFLUENCER MARKETING. Our expert speakers and panelists will discuss how brands can create more strategic and impactful Influencer Marketing campaigns.

You’ve likely heard the term Influencer Marketing for years now, and have tried your hand at running an influencer campaign or engagement. But are you sure your campaign worked? How do you really know?

Don’t worry, you’re not alone. 76% of marketers in the study say that the biggest influencer marketing challenge for 2018 would be determining their campaign ROI. (Linquia)

In this session we’ll cover - Finding Influencers: What tools and processes our experts recommend for finding the strongest influencers for your campaign. - Engaging Influencers: Once you’ve found your perfect influencers, our panelists will advise on how should you reach out and have conversations regarding budgets. - Structuring Campaigns: To have a great experience, you need to know your goal, and be strategic about the way you structure your campaign with influencers. Our experts will give examples of their most successful campaigns and explain the strategy of the campaign structure. - Measurement: Our experts will share their favorite tools and tricks to measure success - and give valuable insight to what measures they track for their influencer campaigns.

Whether you are a business owner, digital or social media marketer, or an influencer yourself, you won’t want to miss this exciting presentation. You’ll walk away with strategies and ideas for how better structure your Influencer Marketing campaigns so they drive the results and ROI you are looking for!