Inbound Marketing Solutions: Marketing on a Budget

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Inbound Marketing Solutions: Marketing on a Budget

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

Inbound marketing is one of the most effective methods for promoting your business online — it uses specific strategies to convert strangers into customers and promoters of your business. This class will provide you with a comprehensive background of inbound marketing and teach you how to generate leads and improve traffic with a limited marketing budget. You’ll also learn best practices, useful tools, and resources to help kick start your marketing campaign. Whether you’re a marketing manager, entrepreneur, or just have an interest in marketing, this class is the perfect way to get started or expand your knowledge.

Takeaways

  • Understand the inbound marketing methodology, outbound marketing, and how they can work for you.
  • Develop customer personas and lifecycle stages to maximize marketing benefits.
  • Discover best blogging practices, landing page designs, and email marketing examples that work.
  • Learn effective and cost-efficient (sometimes free) methods to improve site traffic and lead generation.
  • Find out about marketing automation and other example marketing strategies for all businesses.

Prereqs & Preparation

An understanding of your product/service target demographics is helpful, but not required, for class exercises.

Please bring paper and a writing tool.

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