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Inbound marketing is one of the most effective methods for promoting your business online — it uses specific strategies to convert strangers into customers and promoters of your business. This class will provide you with a comprehensive background of inbound marketing and teach you how to generate leads and improve traffic with a limited marketing budget. You’ll also learn best practices, useful tools, and resources to help kick start your marketing campaign. Whether you’re a marketing manager, entrepreneur, or just have an interest in marketing, this class is the perfect way to get started or expand your knowledge.
An understanding of your product/service target demographics is helpful, but not required, for class exercises.
Please bring paper and a writing tool.
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