Impacting Business Through Analytics | Online

About this event

Every organisation is aware of the need to be “data driven” if they are to succeed. But for online organisations, the challenge is not in finding the data, it is having too much data and too little time. Peter will take you through how you should be thinking about and using your website data to get the results you need. Including whether “data driven” is even what you really want.

Takeaways

• What the real purpose of Digital Analytics is
• The right steps to follow to capture the right information
• What the right information actually is
• How to use data, to convert it into insights and to make it work for you
• Common barriers to the use of Digital Analytics and how to overcome them