Hyper-Local or National? It's Both in the Food and Beverage Industry | Online

About this event

People are more mobile than ever, challenging our marketing and communications strategies to focus on hyper-local efforts to reach people where they live, but also keep up a national drumbeat to capture tomorrow’s customers before they become brand loyal.

We’ll talk about how each of the panelists balances local and national marketing strategies (social/digital and PR) to target key audiences, and also how these food and beverage brands gain name recognition in and outside of their "home turf" when competing with brands whose hometown media double as national outlets.