Human Centred Marketing

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

Human Centred Marketing

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

About this class

This class introduces the concept of Human Centred Marketing, a discipline that takes influence from human centred design; thinking holistically, understanding your audience and your market, not making assumptions and testing and refining.

Takeaways

  • What is Human Centred Marketing
  • Why we need Human Centred Marketing
  • How to implement Human Centred Marketing
  • Developing a Design mindset for future marketing

Prereqs & Preparation

Attendees would benefit most from this class if they have a good understanding of marketing and the marketing strategy and tactics currently employed by the organisation.

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