HubSpot Presents: How to Turn Your Customers into Your Best Marketing Channel | Melbourne

About this event

With a wealth of online information readily available at their fingertips, customers are now more independent and impatient than ever.

The hard truth is, customers don't respond to marketing like they used to. Today, people trust the recommendations from their friends, family and other existing customers more than they trust your sales and marketing.

If customers need help solving a problem, their go-to response is to try self-service avenues such as Google for a fast solution.

If they can’t get an answer through self-service, they expect an immediate response from the business they’re working with, regardless of this question.

It isn't easy to adapt, but there are opportunities for huge growth for those that do.
During this masterclass, you’ll get an overview of this new, digitally-empowered customer, while learning the framework to turn your happy customers into your best marketing channel.

Takeaways

• Get an overview of how customers have changed over time
  
• Understand what your customers now want as they evolve
  
• Learn the framework needed to turn your happy customers into your best marketing channel
  
• Learn how to align that framework with the key learnings of HubSpot research for actionable takeaways to get your flywheel spinning faster