Hubspot Presents: How to Build a Winning Content Strategy | Melbourne

About this event

How we consume content has changed over the years, yet most businesses aren't adapting their content strategy to reflect this.

Join us for a masterclass with Hubspot and learn how you should be thinking about content creation to be successful in 2018 and beyond.

Content strategists work with marketing, editorial, user experience, and design teams on how to produce the best content for a brand (or independent publisher's) goals.

Content strategy is a component of digital strategy that focuses on how, why, where, and when you should create and share content.

During this masterclass, you'll get an overview of how content strategy functions in the context of digital and marketing strategy while learning about the tools and methods needed for implementing a successful content strategy.

Takeaways

• Get an overview of content strategy, what it is and why it's important for your business
• Learn principles of a good content strategy and receive a framework to craft your own
• Learn how to audit your current content strategy
• Understand the tools which will help you create a winning strategy to achieve your marketing goals