How We Got There: Building & Scaling Winning Brands | Online

About this event

"A product can be quickly outdated, but a successful brand is timeless." – Stephen King

In today’s hyper-connected and increasingly volatile world with so much noise and competition, effective branding and marketing prove again and again to be more important than ever. In fact, it might be the exact reason why some brands thrive while many struggle to grow. Branding done right gives you better customer recognition and loyalty, higher advertising effectiveness, and boosted employer branding and employee motivation and retention.

With the huge amount of competition today, businesses must go above and beyond to ensure they stand out. To do this, businesses need to invest in developing a strong brand that will provide the audience with a credible voice that people want to listen to and eventually, support.

Learn from our panel of branding experts as they discuss their lessons from great and not-so-great branding efforts, what a strong brand identity consists of, and how one can effectively build and scale a strong and authentic brand.

This event series is of course open to all genders — anyone who supports the careers of women in business and tech is welcome to attend.