How We Got There: Building A Successful Brand Across APAC | Melbourne
About this event
This event is part of How We Got There, a FREE virtual event series celebrating outstanding female leaders, innovators, and trailblazers across various industries. Head to the site to see the full schedule!
The massive APAC region is an amazing opportunity for brands looking to expand globally and making a name for themselves on the global map. It is one of, if not, the fastest growing region of digital users. As the entire world continues to embrace online shopping, more APAC users are jumping online to discover, research and purchase new products or services at a rapid pace.
Building a successful brand in this region, though, is a tough nut to crack. With the region being so unique and diverse, business leaders need to understand what makes the customers tick and how to tailor their strategies accordingly.
We’re bringing together the women leaders behind the hottest APAC brands for candid conversations on their personal journeys of leading multifunction teams to drive expansion and business growth in APAC and what’s next for this corner of the world.
This event series is of course open to all genders — anyone who supports the careers of women in business and tech is welcome to attend.