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Copywriting is the art of digging out what’s unique about your offering, and expressing it in a way that can’t be ignored. It’s not easy, but it is a craft that can be learned and applied to your pitches, PR, releases, emails, blogs and social feeds.
This hands-on workshop will give you a comprehensive introduction to copywriting - the written words behind your sales and marketing materials - to improve your ability to sell and be persuasive. We will review the process of copywriting, how it works, and the difference between average copy and great copy.
What is copywriting? (incl. definition, importance, examples of copywriters)
Working knowledge of the process of copywriting
An understanding of good v. bad copy
Example A/B tests that show the power of copy
5 things you can do to improve your copy today
Real-world examples of tests and improvements
A basic understanding of web marketing.