How to Write Copy That Moves Readers to Action

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

How to Write Copy That Moves Readers to Action

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Copywriting is the art of digging out what’s unique about your offering, and expressing it in a way that can’t be ignored. It’s not easy, but it is a craft that can be learned and applied to your pitches, PR, releases, emails, blogs and social feeds.

This hands-on workshop will give you a comprehensive introduction to copywriting - the written words behind your sales and marketing materials - to improve your ability to sell and be persuasive. We will review the process of copywriting, how it works, and the difference between average copy and great copy.

Takeaways

  • What is copywriting? (incl. definition, importance, examples of copywriters)

  • Working knowledge of the process of copywriting

  • An understanding of good v. bad copy

  • Example A/B tests that show the power of copy

  • 5 things you can do to improve your copy today

  • Real-world examples of tests and improvements

Prereqs & Preparation

A basic understanding of web marketing.

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