How to Startup: 3 Days from Idea to Implementation

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

How to Startup: 3 Days from Idea to Implementation

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

Have an idea for The Next Big Thing? Always wanted to start your own thing, but not sure what the first step is? Join us for a comprehensive and exhaustive bootcamp over 3 days that covers the key steps in getting your ideas off the ground — and what requirements you need for success down the road.

This bootcamp is designed for aspiring entrepreneurs, those currently involved in a startup, and anybody looking to understand the tools and principles required to develop and implement business strategies. It will teach you the business skills, startup principles and execution requirements to get an idea off the ground, acquire customers, monetize, as well as how to pitch effectively to investors.

Additionally, you will be familiar with the business fundamentals to grow out your business including research & analysis, financial modelling, marketing and customer acquisition. The session will encourage critical thinking and address startup principles such as Lean Startup methodology, Minimum Viable Product (MVP) and the importance of understanding your customer early on.

We will take your business idea (real or hypothetical) as an example, validate it, and evolve it over 3 days with an intense, interactive and hands-on series of modules, case studies, as well as exercises to put the theories into action.

In addition, you will get invaluable exposure to high profile guest speakers, and have the unique opportunity to pitch to & receive feedback from actual investors.

SCHEDULE

Day 1

  • Introduction to the HK Startup Community
  • Introduction & summary of The Lean Startup
  • Developing a business model using the Business Model Canvas
  • Introduction to fundraising
  • How to pitch to investors
  • Guest speaker and Q&A: TBD

Day 2

  • Building a business plan
  • Conducting market & industry analysis
  • Marketing & user acquisition
  • Finance fundamentals
  • Pricing and monetising
  • Building a financial model
  • Pitching practice & feedback (to class)
  • Guest speaker and Q&A: TBD

Day 3

  • Valuations & term sheets
  • Bringing it all together
  • Pitching practice & feedback (to class)
  • Pitching and feedback (to investors)
  • Takeaways

    • An exhaustive checklist of requirements for setting up a startup
    • Understanding of the key skills required to develop and implement strategies
    • Knowing which business model best fits your idea
    • A broad overview of critical strategic aspects such as marketing, customer acquisition, market research and competitor analysis
    • Familiarity of startup principles such as MVP (Minimum Viable Product) and the Lean methodology
    • Understanding of financial principles, pricing & monetising
    • Development of an actual financial model to take away and use on an ongoing basis
    • Understanding of fundraising principles and valuations
    • How to make the perfect pitch deck and presentation
    • Perfecting your pitch through practice and feedback
    • Opportunity to pitch to and receive feedback from actual investors

    Prereqs & Preparation

    None — creatives, designers, idea people, and "business beginners" are all welcome! This workshop would be very beneficial to those who have begun an entrepreneurial project or would like to.

    We recommend bringing a laptop with MS Excel and MS Powerpoint / Keynote

    It is strongly recommended you come in with a business/startup idea to validate, develop over the 3 days, and use for your pitch. This can be a real or hypothetical idea.

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