How to reach Gen Z: The Power of Design | Raleigh

About this event

Between the mental health crisis, the toxicity of the creator economy, and the sociopolitical climate— young people are navigating this world without the self-esteem, self-belief, and environment that they need, and not even a few years ago, Alex Vega was there too.

Gen Z, the pandemic, and the digital space have completely rewritten the role of businesses in the human experience. As the first digital-native generation, Gen Z has a completely different relationship with technology than other generations.

Alex has been helping companies like Logitech, Disney and more drive solutions for all of it. Today, he's sharing the experiences that helped him go from being immersed in the crisis, to helping companies solve it.

Takeaways

• Why Gen Z is different

• How it's impacting our businesses.

• Why marketing isn't a big enough solution.

• How to drive change and growth through design.