How to Promote Yourself and Raise Your Profile

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

How to Promote Yourself and Raise Your Profile

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

The idea of promoting yourself feels uncomfortable for many people. The reality is though, if you wait for others to ‘discover’ what you’re good at; you’ll be waiting forever. Whether it’s career progression, board positions, speaking opportunities, landing that book deal, or simply getting paid to do what you love, people need to know who you are and what you do. This workshop will share tactical tips people can get the word out about what they do - in a way that feels authentic and is easy.

We'll cover: - Your USP: What do you do, that is different to anyone else in your field? - Your catchphrase: how to 'bucket' your intelligence into palatable info for people to remember - Choose your outlet: you don’t need to use every marketing channel, you could choose from social media, EDM’s, website, LinkedIn, media, reviews - Media 101: basic overview of what media to target and how to reach out - LinkedIn 101: why it’s important for specialists who lecture, and how to use it.

Prereqs & Preparation

You'll learn:

  • Why promotion is directly related to career progression
  • How to articulate your USP (unique selling point) and stand out to any other specialist in their field
  • An outline of how to market themselves
  • Clear outline of what platform is best for them and basic overview of how to approach that platform

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