How To Pivot Your Sales and Marketing Strategy Using LinkedIn | Melbourne
About this event
Everyone knows that traditionally you wouldn't tell anyone you were on LinkedIn because it meant you were 'looking for a job' and if people knew you were on there, you'd become water cooler gossip. Now? LinkedIn has become a powerful tool to accelerate your career growth, whether you're an entry level employee, entrepreneur or c-suite executive!
But when it comes to using LinkedIn as a sales and marketing tactic, most of us think about those ridiculous sales-y InMail messages we receive (sometimes they’re not even addressed to us… automation gone wrong!). Thanks to the evolution of content on LinkedIn, poorly written InMail messages aren’t our only hope for making money and driving business growth on the platform.
Content marketing is a source of massive organic reach for those who are using it and this is presenting an unprecedented opportunity for incredible organic lead generation. Sally A Illingworth, one of Australia’s most prolific LinkedIn media personalities, will be hosting this How To Make Money On LinkedIn panel event and will be sharing the results she’s achieved organically on LinkedIn including how she has developed a loyal audience of more than 70,000 professionals in less than 2 years. She’ll also be sharing client case studies to show you exactly what you need to do to truly unlock the power of LinkedIn and get massive results!
Sally will moderate an expert panel discussion with 3 professionals who are using LinkedIn as a core lead generation and marketing tool - hear their stories and techniques to discover how you can level up your game on LinkedIn.
Takeaways
- The basics you need to know about LinkedIn
- How to design a content marketing strategy
- How to design an outreach strategy that works
- How to generate organic leads
- How to become someone that is ‘talked about’
- How to make money being yourself