How to Launch a Digital Marketing Business | Columbus
About this workshop
Although the demand for Digital Marketing experts continues to rise, uncertainty about the future makes it challenging for many businesses to bring on full-time employees. As a Digital Marketing pro with revenue generating skills, this can be extremely challenging. Beyond that, you may have already paid for a career development course with the expectation of making that investment back in a relatively short period of time. So what do you do? Take matters into your own hands. Working as a consultant or freelancer in the Digital Marketing space has a relatively low barrier to entry, with almost unlimited potential. No need to invest in a fancy website or spiffy branded video, you just need to get clear on who you can help, and why you’re their obvious choice.
This session is led by Terry Rice, Business Development Consultant and Expert-in-Residence at Entrepreneur magazine. He’ll share the lessons he learned launching his own Digital Marketing company, and how you can achieve the same success on your own terms.
Takeaways
In this workshop, you will learn:
- The five critical components of quickly launching a profitable business as a Digital Marketing consultant or freelancer
- Low-effort, high-impact approaches to attracting and converting your target audience
- Best practices for packaging, pricing and promoting your services
- Tips on how to build your personal brand and revenue through content creation
- The mindset and tactics aligned with embarking on a fulfilling entrepreneurial journey
Prereqs & Preparation
- You will need access to a laptop or computer with a strong internet connection.
- This class will occur completely online using Zoom.
- Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
- Each individual class participant must have purchased a ticket