Learn the secrets of creating a cult following for your business, personal brand or creative endeavor from some of Boston's most followed accounts. How do they do it - those social media accounts, brands and movements with an enormous following of loyal fans and engaged community members? What prompted them to create a following? How do they decide what content to share with their community? What keeps them wanting to continue posting and their community wanting more? Join General Assembly and Boston Content for an evening of candid conversation to explore these questions and more!