How to Cultivate Market Insights on a Shoestring Budget | Philadelphia
About this event
Maximize the impact of your product & marketing strategies!
New product launches that reflect clear customer insights win markets and marketshare. Gaining market insights can also help you craft lean marketing plans that get results cost-effectively. This workshop will introduce you to tactics that can help you gain insights about your customers and your market without a lot of spend.
Why should you attend this workshop? Are you starting a company and need to strengthen the positioning of your product or service? Do you want to maximize the impact of your product or marketing strategies and spur business growth? Are you a marketing consultant who needs quick market feedback on a client project?
Whether you are an entrepreneur bringing your dream to market, a marketer looking for growth ideas, or a consultant requiring quick cost-effective input, we’ll discuss ways to gain valuable market insights with minimal spend to help your business grow. Inexpensive market research tactics are also helpful to optimize messaging and marketing campaigns, and ensure that your marketing spend works hard for you. If you’re wondering how you can improve your marketing ROI or develop and test new growth marketing strategies, this workshop can help you, too.
Learning how to get market feedback early and often can reduce business risks, avoid lackluster product and marketing efforts that waste time and energy, and enable you to approach product and marketing investments with more clarity and confidence.
Takeaways
This workshop will introduce you to tactics that can help you gain insights about your customers and your market without a lot of spend.
--how to ask questions that will give you a deeper understanding of your customer --how to determine whether your product is poised to succeed --qualitative vs quantitative methods --TAM vs TPM vs TCM --how to find your “Sweet spot” --finding free 3rd party data --creating a mock-sales experience --failing inexpensively before making big investments (reduce risk) --risks of not obtaining insights up front