GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005
Follow this workshop to get an email the next time it’s scheduled.
Sign-up not required
Social media can be a powerful marketing tool, but knowing how to use it in a smart way that fits your brand as well as your audience can be a challenge. Claiming a Twitter handle and setting up a Facebook page is easy—it's the work that follows that makes a difference. Running effective campaigns to reach and engage your target audience is essential for a successful social media strategy.
In this three-hour workshop, we'll look at the basics of social media campaigns and how they can be used to reach key demographics. Looking at case studies, we’ll explore the main social media platforms and what makes content engaging and sharable on each. We will also get hands-on with running paid social media campaigns on platforms like Facebook and/or Twitter, and do a group workshop to create a social media campaign to put the knowledge into practice. Lastly, we'll look at how to track and monitor results and how to use data to improve campaigns.
After this three-hour workshop, you'll know how to:
This is a beginner class, but some experience using social media platforms like Facebook and Twitter is a plus.
Bring a laptop for the hands-on portions of the workshop.
Enter your email to start following
You’re following How to Create Effective Social Media Campaigns to Help Grow Your Audience.
Start following any program. No need to enter your email again.