How to Create Effective Social Media Campaigns to Help Grow Your Audience | San Francisco

About this workshop

Social media can be a powerful marketing tool, but knowing how to use it in a smart way that fits your brand as well as your audience can be a challenge. Claiming a Twitter handle and setting up a Facebook page is easy—it's the work that follows that makes a difference. Running effective campaigns to reach and engage your target audience is essential for a successful social media strategy.

In this three-hour workshop, we'll look at the basics of social media campaigns and how they can be used to reach key demographics. Looking at case studies, we’ll explore the main social media platforms and what makes content engaging and sharable on each. We will also get hands-on with running paid social media campaigns on platforms like Facebook and/or Twitter, and do a group workshop to create a social media campaign to put the knowledge into practice. Lastly, we'll look at how to track and monitor results and how to use data to improve campaigns.

Takeaways

After this three-hour workshop, you'll know how to:

• Use campaigns as an integral part of your social media strategy
• Create effective content for specific social media platforms
• Work with influencers to run social campaigns
• Run a successful paid campaign on a specific social media platform (after setting up and running a campaign during the session!)
• Measure efforts and analyse data to improve effectiveness

Prereqs & Preparation

This is a beginner class, but some experience using social media platforms like Facebook and Twitter is a plus.

Bring a laptop for the hands-on portions of the workshop.