How to Create Data-Driven Audience Personas

London campuses

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

How to Create Data-Driven Audience Personas

London

London campuses

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

About this workshop

Marketing is all about being interesting to your target customer. But that means you have to have a very clear picture of exactly who your target customer is.

“Anyone who will buy my products” is not a target customer. You need to narrow your focus and really get to know your market on a deeper level.

An audience persona is a fictional representation of your ideal customer. But they should not be made up out of thin air. The most effective audience personas are grounded in real data and actual customer behaviour.

Whether you’re a marketer or small business owner, this workshop will help you better understand your audience so you can attract more customers and grow your business.

Takeaways

In this practical workshop you’ll learn:

  • Exactly what an audience persona is and what it should include
  • Where to find real data and insights about your audience for free - even if you only have a tiny audience
  • How to use your audience personas to craft compelling marketing messages

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