How to Build Your Personal Brand - with Lofti | San Diego

About this workshop

Start with creative exploration and deep diving into the brand of you. Empowered with creative exploration of your brand story while connecting to your personal purpose. Self-reflection exercises, step-by-step instruction, and best practice resources to identify your vision, audience and message and grow your career. Interactive worksheets to craft a set of brand values and positioning statement so you can share your brand in a compelling way through tighter talking points, smarter social media and stronger in your professional bio.

Takeaways

• Deconstruct the elements of a successful personal brand
• Identify your target audience and learn how to decipher the best way to communicate to and engage with them
• Uncover the unique identifiers that differentiate you​/your personal brand​​
• Find clarity on your story through guided meditation and explore a process to create a clear message for your brand
• Learn smarter ways to talk about your career or professional goals in an authentic way, that incorporates your unique personality.