How to Build Your Personal Brand - with Lofti
16

Thursday, 16 April

6 8 pm CDT

GA Chicago (Remote Online)

Online Class
Livestream
$55 USD
Regular Ticket
$55 USD
Total

In Partnership With:

Lofti logo

Questions? Read our FAQs

How to Build Your Personal Brand - with Lofti | April 16

Karianne Michelle Photo


President, Lofti

16

Thursday, 16 April

6 8 pm CDT

GA Chicago (Remote Online)

Online Class
Livestream
$55 USD
Regular Ticket
$55 USD
Total

In Partnership With:

Lofti logo

Questions? Read our FAQs

About This Class

Start with creative exploration and deep diving into the brand of you. Empowered with creative exploration of your brand story while connecting to your personal purpose. Self-reflection exercises, step-by-step instruction, and best practice resources to identify your vision, audience and message and grow your career. Interactive worksheets to craft a set of brand values and positioning statement so you can share your brand in a compelling way through tighter talking points, smarter social media and stronger in your professional bio.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


Please contact chicago@generalassemb.ly or (646) 678-2370 if you have any questions or concerns.

Takeaways

  • Deconstruct the elements of a successful personal brand
  • Identify your target audience and learn how to decipher the best way to communicate to and engage with them
  • Uncover the unique identifiers that differentiate you​/your personal brand​​
  • Find clarity on your story through guided meditation and explore a process to create a clear message for your brand
  • Learn smarter ways to talk about your career or professional goals in an authentic way, that incorporates your unique personality.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

About the Instructor

Karianne Michelle Photo

President,
Lofti

Karianne Michelle is a Chicago-based brand strategist, wellness advocate & international presenter with 15 years of brand leadership experience in the creative industry.

Karianne has led branding, digital marketing, and advertising strategy for some of the world’s biggest brands including State Farm, Hewlett-Packard, and GE. She facilitated consumer marketing campaigns as a Vice President, Digital at Weber Shandwick, a global communications firm and in 2017, launched Lofti.

Transitioning from the high-pressure, high performance corporate world to business owner naturally led her to integrating a more mindful approach to health. Her company Lofti hosts holistic professional development workshops that enable authentic self-connection, more compassionate communication, and a deeper sense of community.

Karianne has coached and presented to over 3,500 leaders in London, Africa and throughout the U.S. including 100+ workshops and panels at General Assembly.

About Our Partners

Lofti

Lofti is a holistic professional development agency. Our integrative programming enables authentic self-connection, more compassionate communication, and a deeper sense of community. Mindfulness is much more than a buzzword to us, from global fortune-level organizations to Chicago-based start-ups, we pair creative on-site education with take-home resources designed to empower personal well-being and allow teams to build and share their unique brand story with the world.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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