How to Build Your Personal Brand Amidst a Crisis | Phoenix

About this event

In one of the worst economic periods, it’s hard to imagine thinking of growing your professional career. Yet it is not only possible to build your public profile but it is also one of the best opportunities to be of service to your organization, during this time of need.

This workshop is broken into 3 parts. The first part is about knowing yourself and articulating your motivations, skills and style to lay the foundation for your personal brand. Next, we focus on identifying and attracting your professional evangelists, both within and outside of your organization to bolster your chances of success. Finally, we outline a blueprint of research backed tactics and strategies that you can implement, especially during challenging circumstances, to have a genuine impact on your organization while garnering personal visibility.

Within every crisis is an opportunity and those who rise to the challenge are amply rewarded.


  • Understand the fundamentals of a personal brand
  • Know your goals and strengths
  • Articulate your personal brand statement
  • Identify your personal evangelists
  • Learn about research backed strategies for career growth
  • Brainstorm immediately actionable ideas

Prereqs & Preparation


This is a session for beginners; no prior knowledge is required.


We know that there is a lot of concern about the Coronavirus. The wellbeing of our students, clients, instructors, employees, and guests is our number one priority here at General Assembly. We have therefore moved our programming to a live online learning environment.

Please Note

  • This session is taken completely online.
  • You will need a computer and a strong internet connection.
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

Please contact or phone GA Sydney on (02) 8318 2912 if you have any questions, concerns or need assistance.

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