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Black Friday Deal: Take £250 off any 2024 workshop with code: BF2024
Cyber Week Savings: Take £2,025 off any bootcamp starting before 31 March
Cyber Week Savings, Extended: Take £2,025 off any bootcamp starting before 31 March
Black Friday Deal: Take $250 off any 2024 workshop with code: BF2024
Cyber Week Savings: Take $1,500 off any bootcamp or short course starting before 31 March
Cyber Week Savings, Extended: Take $1,500 off any bootcamp or short course starting before 31 March
Most of us wouldn't care if 93% of the worlds most popular brands didn't exist. This scary statistic backs up the fact that mediocre and meaningless brands are rapidly becoming obsolete in the new empowered consumer age. The brands that are winning are doing something different. They are putting their customers, employees and society at the heart of their companies and treading a more enlightened and meaningful path. They are doing this not just because it's the right thing to do, but because meaningful brands yield a better set of business KPIs.
In this fascinating talk, James Trezona, chief punk at Rooster Punk, reveals how injecting more meaning can be advantageous for your career, and what it takes to create a more meaningful brand.
In this talk, you'll learn: -What exactly is a meaningful brand? -Meaningful brand archetypes -Examples of meaningful brands -The power of storytelling -Making that vital emotional connection